MISTAKE #3 – Repeating the same keyword in your title unnecessarily So in this case, “jewelry” and “earrings” will also act as tags for your listing, you do not need to repeat them in your 13 tags. It’s already in there.Īnd not only that… but all the parent categories of the sub-category “stud earrings” will ALSO act as tags for this listing. Meaning that if you have an item listed under the category “stud earrings”, you don’t need to repeat “stud earrings” as one of your 13 tags. So when we think about tags and titles, we often only think about the 13 tags you can manually pick, but we forget about attributes and categories. MISTAKE 2# – Repeating attributes and categories in your title and tags unnecessarilyĪnother easy mistake to make is forgetting that the attributes and categories that you selected when you created your listing ACT as tags. Speaking of tags and attributes… let’s take a look at mistake #2. So remember, you do not need to match ALL your tags to your title, you will STILL be found in search for tags, attributes, and categories that are NOT repeated in your title. Now, the reason this mistake is being made is because of this statement made by Etsy that has been taken out of context and mis-interpreted by wayyyy too many people: Going to kill your chances at getting found on Etsy. This is NOT true AND if you are trying to repeat all your keywords in your titles and in your tags you are It’s the idea that “Your titles MUST match your tags”. The first mistake is so wide-spread, and so many people will still recommend you do this EVEN though Etsy has multiple times said that this was NOT a good strategy. MISTAKE #1 – “Your titles must match your tags” Speaking of, let’s dive straight into mistake number #1: There is a LOT of misguided information getting passed around online around Etsy SEO and the Etsy algorithm is also always changing – so, for this reason, I think you should always fact-check what you learn rather than blindly follow a tactic that worked for ONE person in isolation and that might not be right for you – or at all. These are all facts learned directly from Etsy, and I’ll make sure to quote them and to link to further resources below that I strongly encourage you to take a look at as you learn more about Etsy SEO. First, I want to make clear that none of what I am going to explain is stuff I “made up” or “tricks” to get you to “hack” the algorithm.
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